Training & Seminars

Implementing a wine training program that focuses on wine education and wine sales techniques will improve your bottom line.  We start with a simple foundation of wine basics and terminology, then we tailor our coaching seminars to each client’s needs.

Clients include:

• Hospitality – Restaurants / Hotels / Resorts
• Distribution – Wholesalers / Distributors
• Retail – Call Center / General Wine Sales

Topics and hands-on training typically include:

• Wine Service
• Food & Wine Pairing
• Understanding the Customer
• Wine Sales Techniques
• Responsible Alcohol Service

With over 20 years experience in the food and wine industries, we know how to take your wine sales to the next level.  We will help you modify your wine presentation to help your customers find and buy the wines they want.  We can even take your existing wine selections and create pertinent, easy-to-understand product information that will help your staff sell more wine!